Just Do The Thing - Chris Williamson on The Things That Are Not Doing The Thing

Published: February 15, 2026 at 8:49 PM
Last edited: 15 February,2026 at 8:59 PM

There’s this video on ‘Doing the Thing’ that I like so much so I’m gonna share it with you. Chris Williamson shares a perspective on productivity and procrastination.

The video captures a list of things that are not doing the thing:

  • Preparing to do the thing.
  • Scheduling time to do the thing.
  • Making a to-do list for the thing.
  • Telling people you’re going to do the thing.
  • Messaging friends who may or may not be doing the thing.
  • Writing a banger tweet about how you’re going to do the thing.
  • Hating on yourself for not doing the thing.
  • Hating on other people who have done the thing.
  • Hating on the obstacles in the way of you doing the thing.
  • Fantasizing about all of the adoration you’ll receive once you do the thing.
  • Reading about how to do the thing.
  • Reading about how other people did the thing.
  • Reading this post.

“The only thing that is doing the thing is doing the thing.”