This talk was given at a local TEDx event, produced independently of the TED Conferences. Dr. Crum says the biggest game changer is “YOU, by harnessing the power of your mind.” She explores scientific results that show the influence of the mindset on the body, and how changing the subjective mindset produced different outcomes. Dr. Crum’s work is inspired in part by the placebo effect, and has implications that stretch far beyond the realm of medicine.

Dr. Crum is a professor, psychologist, and researcher investigating how mindsets affect health and behavior.

Dr. Crum’s research focuses on how changes in subjective mindsets—the lenses through which information is perceived, organized, and interpreted—can alter objective reality through behavioral, psychological, and physiological mechanisms. Her work is, in part, inspired by research on the placebo effect, a notable and consistent demonstration of the ability of the mindset to elicit healing properties in the body. She is interested in understanding how mindsets affect important outcomes outside the realm of medicine, in the domains of behavioral health and organizational behavior.